- Conspirators Cultural Intelligence
- Posts
- “If content is a commodity, community is what matters” | 2025 Intel
“If content is a commodity, community is what matters” | 2025 Intel
Thank you for a wonderful year working together to give climate a vibe shift in culture. Lots of work ahead in 2026 as we collaborate to drive change and inspire agency and action, but first a quick look back at 2025 and some musings on what’s to come.
Wishing you a restful and wonderful holiday season, and cheers to 2026!
Must-See-Content 📺
In 2025, our creator partners published 150+ pieces of climate content generating 17M+ views across all the major platforms. While it’s hard to choose a favorite, here are a few we can’t stop watching for the unexpected and entertaining ways they approached climate storytelling:
Creator Real Talk 🎤
In 2025, we worked with 200+ creators across campaigns, events, workshops and more to help them weave climate into their content. Feedback on these collabs underscores that creators want to talk climate, but need support to take the plunge. A few creator testimonials:
“I can’t tell you how grateful I am that I was included in this work. It completely changed my perspective. Thank you for inspiring me, motivating me, and including me on this journey!”
“Thank you for creating a fun and safe space for us to have these engaging conversations. After this, I’m feeling super charged & inspired to do the work.”
“You have inspired me to have a ‘why’ behind my content, and I now see how easy it is to incorporate climate into my business!”
Need-to-Reads ☕
Amidst all the 2025 wrapped reports, here are a few pieces inspiring our action plans for 2026:
1) Online and offline are converging
If the word of 2026 is “analog,” it doesn’t mean digital is going fully extinct. Taking inspiration from this prediction on the future blending of our two worlds.
2) 2026 ins and outs: quality > quantity
After too long prioritizing output over substance, views over retention, and Mr Beast over Mr Rogers, Rachel Karten predicts 2026 is the turning point.
3) Community is the new currency
It’s not just a male loneliness epidemic. All of us working to make the world better need connection, community, and support. Enter Ground Crew.
Staying ahead means staying informed.
Staying ahead means staying informed. Let us know if you want to explore how these insights apply to your work (or if there’s anything on your radar that’s not on ours 👀).
Marilla + Louis
(your co-conspirators in shifting the climate narrative 🌱)