The way climate conversations unfold in 2026 is changing—fast. To drive change and inspire agency you need to understand where influence happens and how to engage in culture.
At Conspirators, we have a PhD in swiping the internet and here’s what we can’t stop talking about this month: Must-See Content, Creator Real Talk, and Need-to-Reads.
Must-See-Content 📺
We can’t stop talking about:
Creator Real Talk 🎤
Meet Macy Eleni, a stylist and mental health advocate whose candid chats and secondhand style are reshaping fashion content. Macy turned thrift into personal expression, and today she’s using that lens to build a more sustainable and honest fashion community.
Q: Why did you start creating content (and why are you still doing it)?
Using secondhand clothing as a vessel for storytelling is my superpower. I was raised by a single mom and the internet was my gateway into fashion. I was shopping at Salvation Army in high school, buying my clothes there because it’s what I could afford. There's a classist view of thrifting and so I started making YouTube videos about thrifting and how to build the coolest most fashionable wardrobe with it.
Q: How do you see climate showing up in culture right now?
I'm seeing it, but I'd love to see it more. I’m seeing more creators thrifting or buying second hand, but still, many are tiptoeing to the forefront of the conversation. It has been really cool to see creators getting involved in this climate community (Ground Crew). I'm starting to see it show up a lot more than I was previously, but it’s still a really small bubble that needs to burst.
Q: If you had to talk climate in your content, how would you do it?
With subtlety. I wanted to share the way that I shop because I felt like there wasn’t a creator out there talking to girls that grew up the way I did and who empowered them through clothing. I got into it climate through finances, shared that story with my audience, and it resonated. In my day-to-day content I'm not saying climate. I'll dive into it a little more like if I want to go on a rant, if I'm feeling inspired, but honestly, it's more so just making behaviors like thrifting look and feel cool.
Need-to-Reads ☕
1) The slow death of sponsored content
It’s far past time to move away from rigid, transactional deals and towards creator autonomy to make content that actually resonates. This new model (one used by Conspirators for years) unlocks partnerships where creators aren’t just messengers, but partners shaping the message.
2) The future of influence
The climate movement is operating on an outdated playbook built for a different era, one that assumes information alone drives action. To meet the reality of 2026, the movement needs a new infrastructure to move climate out of scientific siloes and instead build resonant narratives that shape public belief and behavior.
3) Wanna bet?
Prediction markets may sound like finance, but their growth strategy looks a lot like the creator economy. Platforms like Kalshi and Polymarket are flooding social media and college networks and embedding speculative betting into youth culture before regulators fully catch up.
Staying ahead means staying informed.
Let us know if you want to explore how these insights apply to your work (or if there’s anything on your radar that’s not on ours 👀).
Marilla + Louis
(your co-conspirators in shifting the climate narrative 🌱)
