1) Subway Takes

Generational slander or sneaky climate commentary? Or both… 👀

2) Ashley Christine

Folks are learning about the recent devastating floods on social, not the news.

3) Fenti Fried Chicken

There’s an art to working with creators….

1) How to talk about climate in moments of tragedy

When navigating the level of loss we’ve seen in Texas this past week, it can be hard to work out when and how to talk about the underlying cause without feeling insensitive. In this conversation, Anand Giridharadas and Terry Moran unpack how an intergenerational, deeply human approach that leans into independent media and communicators can prompt meaningful – and respectful – conversation about climate change.

2) Gen Z isn’t as woke as you think

As millennial leaders gain institutional power, climate stories tailored to their priorities like job creation, financial efficiency, and health can drive action. But younger audiences can’t be forgotten here, and aren’t inherently on board. They’ll respond better to authentic, value‑driven narratives that reflect their digital‑native upbringing and lived anxieties. Climate needs to consider dual‑track content strategies that meet both audiences where they are.

3) Health Is a Trojan Horse for Identity (and Climate?)

On Instagram and TikTok, wellness creators are drawing in audiences with content about clean eating, fertility, hormones, and then subtly introducing conservative political views. These creators are reaching women who don’t identify as political but care deeply about health and safety. For climate, this opens up a messaging opportunity to lead with shared priorities like clean air, toxin-free food, and family well-being.