“Now I see that Climate is Culture” | Jan Intel

The way climate conversations unfold in 2026 is changing—fast. To drive change and inspire agency you need to understand where influence happens and how to engage in culture.

At Conspirators, we have a PhD in swiping the internet and here’s what we can’t stop talking about this month: Must-See Content, Creator Real Talk, and Need-to-Reads.

Must-See-Content 📺

We can’t stop singing TikTok’s Dr Pepper theme song and watching:

Creating connection in our disconnected world

Breaking down what’s happening in Venezuela

Do we really mean our lols?

Creator Real Talk 🎤

Meet Ugo Lord, the Modern Attorney, who explores our rights, finances, and everyday decisions with clarity and accessibility. Ugo attended our TED + EDF Creator Workshop at CAA and we are obsessed with his high-energy meets high-education approach. 

Q: Why did you start creating content (and why are you still doing it)?

I taught law for seven years and I’ve always believed deeply in the power of access to information. During Covid, when stimulus packages were rolling out, there was so much confusion about who qualified and what people could actually do if they were impacted. A producer encouraged me to try TikTok, and while I was skeptical at first, I realized there was a real need for clear, accurate education on social platforms. What keeps me going is the feedback; people tell me a video helped them understand something they couldn’t afford to learn elsewhere. Social media has democratized expertise, and knowing I’m helping even one person makes it worth it.

Q: How do you see climate showing up in culture right now?

Before attending the TED creator workshop, I never thought about climate and culture as inseparable, but now I see that climate is culture. Every part of our daily lives is impacted by climate, whether we recognize it or not. When I looked back at my own content, I realized how often I talk about climate through things like extreme weather, insurance costs, and tax dollars. People don’t always realize that policy affects them directly, but climate makes that connection unavoidable. When people start caring in their own lives, that’s when policy begins to change.

Q: If you had to talk climate in your content, how would you do it?

I don’t lead with ideology. I lead with reality. I talk about how extreme heat increases death rates, how climate damage raises insurance premiums, rent, and taxes, and how these issues affect people regardless of belief. Insurance companies don’t care if you believe in climate change—your premiums are still going up. Framing climate through lived experience makes it real and relevant.

Need-to-Reads

1) 2016 > 2026

You just had to be there. Last week the internet experienced collective nostalgia for when feeds were filled with friends and avocado toast not AI slop and doom. Maybe this isn’t regression, but a response to cultural whiplash and a call for change.

2) The year of friction-maxxing

The quiet rebellion of the moment. Friction-maxxing is choosing inconvenience over optimization and presence over autopilot. A reaction to years of frictionless everything? Yes. And a signal that people are craving resistance and life.

3) Pop culture meets power

DC’s newest lobbyists aren’t in corner offices, but are social media personalities with massive followings and very few rules. Corporate and foreign interests are funneling money into influencers, blurring lines and reshaping how ideas spread.

Staying ahead means staying informed.

Let us know if you want to explore how these insights apply to your work (or if there’s anything on your radar that’s not on ours 👀).

Marilla + Louis

(your co-conspirators in shifting the climate narrative 🌱)

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