Studying zoology opened up a whole world I hadn’t noticed before. I realized everything in nature is connected, and I wanted others to feel that same spark. I create content to get people excited about the little things in their backyard, from the smallest insects to the whole history of our planet. And I keep creating content because I hear about the impact. They’ve become more curious, started studying biology or maybe are just spending more time in nature because of my videos. Social media can feel negative, so I try to make learning joyful, weird, and comforting.

In my corner of the internet, climate conversations are very negative. It’s heavy, personal, and people feel like it’s a burden or their fault. I know there’s a real urgency, but the way it’s communicated makes people feel helpless or shut down. What’s missing is a sense of possibility.

I would connect it to the bigger story of life on Earth. I’ve done a series on evolution across billions of years, and I purposefully tried to make it hopeful.  People need to feel like they matter and that their actions make a difference. I also think it helps to focus on local action, like joining a forestry club or community volunteering, because that also helps with the loneliness a lot of people feel. This is about climate, but it’s also about belonging and purpose.

The science is strong, but the communications need work. People care, but those in charge have been too focused on the problem which leaves people feeling helpless. We need more support for science communicators who know how to make ideas stick, and express passion that scientists feel, but can’t get across in a research paper. We need to invest in good communicators to build and sustain momentum for future generations.