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- Super Connectors, DMs, and Antisocial Social Media | August Newsletter
Super Connectors, DMs, and Antisocial Social Media | August Newsletter
Hi !
The way climate conversations unfold in 2025 is changing—fast. To drive change and inspire agency you need to understand where influence happens and how to engage in culture.
At Conspirators, we have a PhD in swiping the internet and here’s what we can’t stop talking about this month: Must-See Content, Creator Real Talk, and Need-to-Reads.
Must-See-Content 📺
We can’t stop watching & sharing:
Creator Real Talk 🎤
Meet Jacklyn Dallas, the founder of NothingButTech. Her optimistic CEO interviews and tech explainers have millions of views and inspire people to get excited about innovation and the future. She’s guest lectured at MIT and Harvard, spoken in front of US Congress, and today she opens up to us about climate, tech, and culture.
Q: Why did you start creating content (and why are you still doing it)?
I actually started because my grandma needed tech help. I was 13 and sent her a few videos about setting up her Kindle. She loved them and ended up sharing them with her bridge friends who found them really helpful and it kind of snowballed from there because I’d fallen in love with technology and videos and how the combination can truly help people. From there I started doing tech reviews and interviews with CEOs like Sundar Pichai. I want to enable people to hear these leaders' visions for our future in everyday language and help them understand the technologies that are revolutionizing our world like wind turbines and solar energy. By sharing those stories, I hope I can help them feel optimistic about the future and learn how to use this new tech.
Q: How do you see climate showing up in culture right now?
I’m a big fan of Billie Eilish, and I really respect how she brings climate into culture. Beyond what she says, she makes climate-friendly choices around her tour travel, diet, and more. I think tangible actions like these resonate far more than just talking about climate. Smaller, concrete examples, whether it’s more efficient airplanes or connecting climate to clean food and less plastic (which really matter to Gen Z) feel like the relatable and exciting ways climate can show up in culture.
Q: If you had to talk climate in your content, how would you do it?
I’d focus on one example and tell a story through that single lens. The most effective messages are one-liners people can repeat at a dinner party. “Tech that’s changing the world” won’t work, but “there’s a plane that’s 10x more efficient” does. But honestly, I think the biggest opportunity in climate right now is talking about how clean energy will power AI. The future of AI depends on our ability to generate vast amounts of energy, so the question becomes: how do we rapidly create and scale more clean, abundant power?
Q: Anything else?
A small number of voices, Super Connectors, are proven to shape online conversations for millions. And fortunately for us, Super Connectors tend to operate in an optimistic tone as it's proven to be more contagious. The real question: how can climate lean into optimism and leverage these voices?
Need-to-Reads ☕
1) Zohran Mamdani inspired votes by sliding into DMs
In an age where no one clicks links, DMs are now proven to get results. Mamdani’s winning campaign in NYC blended smart policy with hyper-local storytelling and AI. Using ManyChat, he and his creator supporters shared voting info instantly through comment-triggered DMs. Customized information delivered with a simple engagement? The ripple effect is huge.
2) Social media isn’t social anymore
Gone are the days of scrolling to check on your friends and see what everyone’s up to. Even Meta admits that social media isn’t about connecting anymore. Instead, social is now more similar to Hulu than to Whatsapp. Brands are financing sitcoms, creators are production studios, and it begs the question: if social media is now entertainment, where do we go for real connection?
3) Alex Jones got more views last night than CNN got last month
Most Americans get their news on social, but the Atlantic reports fewer than 1% of accounts followed by Americans are traditional media outlets. Creators have filled the gap, turning headlines into short videos that make news accessible, personal, and entertaining. If “young people don’t watch news and never will” it means from politics to climate, creator content now shapes how we understand the world.
Staying ahead means staying informed.
Let us know if you want to explore how these insights apply to your work (or if there’s anything on your radar that’s not on ours 👀).
Marilla + Louis
(your co-conspirators in shifting the climate narrative 🌱)


